Promotions are crucial to bring a film to the public’s attention, regardless of the genre. From creators to actors, everyone needs to contribute to effective promotion if they want the film to succeed.
A new promotion approach has gained traction in the Telugu film industry, but it has faced intense backlash from the audience. Recently, Vijay Deverakonda and Samantha performed a dance on stage during the Kushi musical concert. While performing is acceptable, there is no obligation to do so. However, netizens were displeased with Vijay and Samantha’s objectifying attire, their inappropriate closeness, and Vijay being shirtless in front of the audience.
Similar criticism emerged during the promotion of “Gangs of Godavari” when actors Neha Sshetty and Vishwaksen performed at a college. Unfortunately, this performance didn’t resonate well with many. Netizens criticised all the actors involved and demanded an end to these types of promotions that negatively impact a film’s outcome.
They also urged actors to exhibit more appropriate behaviour on stage. Some even resorted to using offensive language to criticise the appearance of Samantha and Neha Shetty. While these attention-grabbing promotions achieve their goal, they tend to do so negatively. Many online netizens emphasised the significance of recognising this aspect. We now await the performers’ responses to this criticism.
