Sye Raa is, without doubt, the most awaited project in Tollywood after Bahubali. The unit is working very hard to live up to the hype. Every part is being carefully crafted and the post-production work is being done with the utmost care. Yet, some key talkie parts and songs need to be picturised.
But, there are nagging doubts as to what will happen to the project especially in the wake of several big-budget projects flopping badly. Starting from Gunasekhar’s Rudrama Devi to Kangana Ranaut’s Manikarnika, most of such films fuddled at the box office. Even film like 2.0 too could not recover the costs because of costly visual effects. Sye Raa needs to understand this and factor in these things to ensure that it ends up as a success. This is important as Sye Raa is the costliest film till date in South India.
Even a star like Chiru needs a strategy and special planning to ensure the film becomes s success in the North India market. One needs to factor in quality and graphics work. Hence, Surender Reddy is giving utmost importance to quality. However, he needs to speed up a bit to meet the deadlines. The film has to complete the shoot before the end of summer and then take up post-production work. If things do not go as planned, it could affect the whole project.
