Celebrities often make money through endorsements, which are often hidden behind their glamorous Instagram posts. Their earnings are directly related to the number of followers they have on the platform.
Recently, actress Lavanya Tripathi and some of her relatives secured a sponsorship deal to showcase their dresses on Instagram. A major company offered a substantial amount, possibly exceeding Rs 30 lakhs, and provided wedding dresses for this arrangement.
This collaboration will involve posting pictures on Instagram featuring these dresses and other party wear from the wedding celebrations. The company will also use these images for promotional purposes, generating profits. In return, they pay the celebrities for their involvement.
Once a celebrity reaches a certain status and amasses a significant Instagram following, income naturally flows without much effort.
In the midst of this, a grand wedding reception was held in Hyderabad for Varun Tej and Lavanya Tripathi. It was attended by many celebrities from Telugu cinema, including Varun’s family, Niharika Konidela, Nagendra Babu, Padmaja Konidela, Chiranjeevi, Naga Chaitanya, Venkatesh, and even badminton player Saina Nehwal in a dazzling blue ethnic outfit.
Varun Tej and Lavanya Tripathi had a destination wedding in Tuscany, Italy on November 1 and arrived hand-in-hand at their reception on a Sunday night.
