Easily the best Telugu film to have had a direct-to-OTT release in the last few months, Uma Maheshwara Ugra Roopasya is all geared up to have a television premiere on ETV later today at 6 pm. The film, directed by C/O Kancharapalem filmmaker Venkatesh Maha, had released on July 31 to unanimous responses from several quarters in the film industry and media alike and many lavished praise on the film’s attempt to capture of the soul of the Malayalam original Maheshinte Prathikaram.
Apart from Ami Thumi, Om Namo Venkatesaya and Sammohanam, this is a rare occasion where ETV has bought the rights of a recent release. More often than not, the television network has banked on its wide database of old classics that have enjoyed great viewership over the years. It’s also a rare occasion where a Telugu film is being screened on television, barely 50 days into its (digital) release. A few weeks prior to this television premiere, a rural cable provider had illegally aired the Telugu film on his channel for which he was slapped a fine of Rs 1 crore by the television network.
Uma Maheshwara… makes for an ideal watch on television for families, with lovely humour, enough emotion, credible performances, mellifluous music. The film produced by Praveena Paruchuri, Shobu Yarlagadda, had starred Satyadev Kancharana, Chandana Koppisetti, V K Naresh, Raghavan, Suhas among many in lead roles.
