With big screens out of business, it’s the OTTs that have been a saving grace for both audience and artists alike.With OTTs providing an array of content, another point to be noted is the availability of world cinema at everyone’s fingertips. Even off-beat makers are facing hurdles and willing themselves to experiment more. In such a scenario, how much longer will the traditional entertainers hold fort, only time will tell. Going by the present situation, it looks like all the three Khans need to immediately change their approach. Aamir Khan tasted his share of failure with Thugs Of Hindostan which released in 2018. SRK’s downward spiral began with movies like Fan, Raees and Jab Harry Met Sejal. Despite experimenting out of his comfort zone, he couldn’t turn things around. The breaking point came when Zero turned out to be the biggest disaster of all.
Playing a technologically-created dwarf, SRK still couldn’t break the mold and hence retreated into his introspective den to think things through. With Radhe, it looks like even Salman is walking down that same path.Even the masses have evolved in their taste of cinema. Desperate times call for desperate measures. In every actor’s journey, there comes a time when reinvention becomes more of a necessity than choice. Reinvention and Repackaging – this is the success mantra that might brighten the dark tunnel for the Khans. Not only has the audience matured but it seems like even masala entertainers will need a certain gravitas to sustain attention of the viewers.
