SWAG review and rating: Creativity’s there, logic took a break
Introduction:
Swag is a Telugu film directed by Hasith Goli, known for his previous work Raja Raja Chora. Starring Sree Vishnu in the lead role, the film centers around the Swaganika Vamsam and its unclaimed wealth, with the protagonist portraying multiple characters across generations. Let’s see how the film is.
Story:
The plot of Swag revolves around a vast fortune belonging to the Swaganika Vamsam, awaiting its rightful heir. Sree Vishnu plays various roles across different generations as he tries to lay claim to the wealth. The central question driving the film is: who will inherit the riches, and what message does this inheritance hold? The storyline is set up as a blend of fun moments, family drama, and an ultimate moral message, but the journey to get there is filled with complications.
Performances and Technical Aspects:
Sree Vishnu takes on the challenge of portraying four different characters, each distinct in age and personality. His performance showcases his versatility, but unfortunately, his efforts are somewhat overshadowed by the confusing narrative. Ritu Varma brings energy to the first half but doesn’t have much room to shine as her character fades out. Supporting actors like Meera Jasmine, Sunil, Daksha Nagarkar, and Saranya Pradeep deliver competent performances, though none truly stand out due to the uneven writing.
In terms of technical aspects, Vivek Sagar’s background score complements the film, but the songs fail to leave a lasting impression. Vedaraman Sankaran’s cinematography is solid, providing decent visuals without being extraordinary. However, the film suffers from poor editing by Viplav Nyshadam, especially in the second half, which feels unnecessarily stretched.
Analysis:
The core idea behind Swag is creative and has the potential to be an engaging story about inheritance and legacy. Director Hasith Goli aims to build a multi-layered narrative with humor, drama, and emotion. The film starts strong, with the first half offering moments of fun and intrigue. Sree Vishnu’s character Bhavabuthi, with his quirky look and unique dubbing, adds freshness to the initial portions.
However, the film starts losing steam after the interval. The second half, which should provide clarity and excitement, instead introduces confusion and drags out the narrative unnecessarily. The tone shifts from light-hearted to serious without any smooth transition, leaving the audience feeling disconnected. The director’s attempt to merge different storylines and characters ends up being more chaotic than cohesive.
By the time the film reaches the climax, the audience is left overwhelmed by the sheer number of characters and story threads. While the film ends with a meaningful message and heartfelt dialogues, the impact is diluted by the overly complex and confusing journey to get there.
My heart is full seeing all your lovely responses to #SWAG ❤️
Grateful to all the audience 🫶🙏
Enjoy #SwagTheFilm In theatres near you 🤟 pic.twitter.com/HbYZC3BpzG
— Sree Vishnu (@sreevishnuoffl) October 4, 2024
Verdict:
Swag had the potential to be an innovative and entertaining film, but it struggles due to a lack of narrative focus and clarity. Sree Vishnu’s performance is one of the highlights, but it’s not enough to save the film from its confusing plot. The first half provides some entertainment, but the second half falls into a pattern of dullness and confusion.
Final Words:
Overall, Swag is a bold attempt that doesn’t quite hit the mark.
Rating: 2/5
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