Young hero Sushanth’s wholesome action thriller Ichata Vahanamulu Niluparadu is gearing up for a grand release worldwide on the 27th of this month. The makers are leaving no stone unturned to make this a big hit. Vigorous promotions are happening, as only two days are left for the film’s theatrical outing.
Meanwhile, IVNR did exceptional non-theatrical business. The OTT rights have been sold to AHA for a price of around 3 cr, the Hindi rights were sold to Sony for 2.75 Cr and the music rights were bagged by Aditya Music for 15 lakhs. The Telugu satellite rights fetched its makers Rs 2 cr. Overall, the makers pocketed around 1.5 Cr profits through non-theatrical deals. The makers are releasing the film on own through Annapurna, Asian Cinemas distribution Networks.
The theatrical trailer release event and the pre-release event received an impressive and enthusiastic response. There have also been discussions to make this movie in other languages like Tamil and Hindi in the near future.
