South industry becoming less dependent on superstars for blockbusters?
In 2024, South India is buzzing with blockbuster films, and many upcoming releases are eagerly anticipated. Despite the enduring allure of star-studded movies, directors are challenging the notion that a film must rely solely on a superstar to succeed.
Recent hits like HanuMan, Tillu Square, Premalu, and others have shattered this stereotype by dominating the box office without the backing of a big-name star. This trend suggests a shift in the industry’s focus, with audiences increasingly valuing a movie’s content and execution over the presence of a famous face.
Notably, both Malayalam and Telugu cinema have seen a surge in successful films that don’t rely on star power. Movies like Manjummel Boys and Premalu in Malayalam, and HanuMan, Tillu Square, and Mad in Telugu, have won over audiences and critics alike with their compelling narratives, well-crafted scripts, and stellar performances.
The growing popularity of these films is evident in their sequels being announced, including Premalu 2, Jai Hanuman, and Mad Square, which are already generating significant buzz.
However, this doesn’t mean that star-led films are losing their appeal. On the contrary, movies featuring popular celebrities continue to draw large crowds to theaters. Despite the recent success of content-driven cinema, many movie enthusiasts still enjoy watching their favorite stars dazzle on screen with their charisma and style.
The success of films like HanuMan, Tillu Square, and Premalu” underscores the audience’s appreciation for quality storytelling and filmmaking. Whether a film features a renowned star or a newcomer, if it is well-produced and engaging, it is likely to captivate viewers and leave a lasting impression.
While South Indian cinema is experiencing a shift towards content-driven storytelling, star power remains a significant draw for audiences. The success of recent movies without big-name stars highlights the industry’s evolving landscape, where talent and creativity are becoming increasingly valued alongside celebrity status.
