In just ten days, Ranbir Kapoor’s latest movie ‘Animal’ raked in a staggering 717 crore worldwide. But this success didn’t come without a buzz. The film, crafted by Sandeep Reddy Vanga, seems to be a calculated response to critics who labeled his previous film, ‘Kabir Singh,’ as ‘violent.’ It appears Sandeep wanted to prove a point – that ‘Kabir Singh’ was nothing compared to what he could create.
Is it ethically right? Well, while that’s up for debate, the producers are already eyeing a sequel called ‘Animal Park,’ promising an even wilder ride. Sandeep Vanga has a knack for packaging films, and ‘Animal’ is a testament to his mastery. It all began when, during an interview, Sandeep hinted at creating a more controversial film than ‘Kabir Singh.’
The movie seems to have been born out of Sandeep’s urge for retribution, fueled by the criticism of ‘Kabir Singh.’ The formula seems clear: create a film with such shock value that it sparks debates and curiosity, leveraging people’s fear of missing out.
From early promotional materials emphasizing violence to the three-year lead-up to its release, Sandeep Vanga strategically aimed to create an intense level of curiosity. It’s like witnessing a roadside scuffle – people stop and watch, intrigued by the chaos.
‘Animal’ might have hit the box office jackpot due to its shock factor, but not without drawing criticism. The film’s second half lacked substance, disappointing fans who expected more depth akin to ‘Arjun Reddy’ and ‘Kabir Singh.’
In essence, ‘Animal’ succeeded by banking on controversy and curiosity. Just like Salman Khan’s ‘Bigg Boss’ continues to captivate audiences, ‘Animal’ grabbed attention with its shocking narrative. Sandeep Reddy Vanga’s marketing brilliance, combined with Ranbir Kapoor’s stellar performance and Harshwardhan Rameshwar’s compelling background score, undoubtedly contributed to the film’s success.
All in all, ‘Animal’ thrives on controversy and intrigue, captivating audiences with its bold narrative despite lacking a strong storyline. It’s a testament to the power of marketing and the allure of the unexpected.
