In today’s cinema landscape, films often face a decline in audience attendance after negative or mixed reviews on their opening day, as viewers turn to streaming services for convenience. However, a unique trend unfolds during the festive Sankranti season. Irrespective of the initial reception, people enthusiastically uphold the tradition of watching movies on Bhogi, Sankranti, and Kanuma days. Filmmakers have taken notice of this phenomenon, strategically releasing their creations during the Sankranti season. Here are the list of movies, that are safe only due to the Sankranti season
Guntur Kaaram
A recent example is Mahesh Babu’s ‘Guntur Karam,’ which, despite a lukewarm response on its first day, surprised both audiences and industry experts by holding strong at the box office. This unexpected success suggests a promising outlook for the film, potentially achieving an average to above-average result in its full run. The enchantment of the Sankranti season appears to play a crucial role, echoing past instances where even movies with negative or mixed reviews managed to thrive during this festive period.
Business Men:
After the success of ‘Pokiri’ in 2012, Mahesh Babu and Puri Jagannath’s subsequent film received mixed reviews on its opening day. Despite this, leveraging the advantageous Sankranti season, the film achieved success at the box office.
Nayak:
Featuring Ramcharan in a double role and directed by VV Vinayak, the movie received mixed reviews on its opening day but found success at the box office, thanks to the favorable Sankranti season.
I:
Despite negative reviews on its initial day, the Sankranti season played a pivotal role in contributing to its financial success. In the end, the film achieved an average status.
Nannaku Prematho:
Despite initial negative reviews, the film turned out to be a lucrative venture at the box office during the Sankranti season.
Shatamanam Bhavati :
Initially garnering mixed reviews, the film gained significant traction at the box office during the Sankranti festivities, ultimately achieving blockbuster status.
Jai Simha:
Despite initial negative talk, the movie capitalized on the festive spirit of Sankranti and emerged as a successful venture at the box office.
Sarileru Neekevvaru :
Leveraging the combined appeal of Mahesh Babu, director Anil Ravipudi, and the festive Sankranthi season, the film ultimately secured blockbuster status.
Master:
Featuring Tamil superstar Vijay, the movie surprisingly turned into a blockbuster in Telugu, overcoming initial negative talk during the Sankranti season.
Red :
Despite negative reviews on its opening day, ‘Red’ showcased the significant impact of the Sankranti season on its overall success at the box office.
