Tanishq’s new ad features Sayani Gupta along with Alaya, Neena Gupta and Nimrat Kaur, all celebrating the unique design of the collection. However, this time the offence has been taken by a line in the ad said by actor Sayani where she is promoting a cracker-free Diwali. The line, “Definitely no firecrackers, and I don’t think anyone should light any firecrackers, but a lot of diyas, a lot of laughter hopefully and positivity.” has not gone down with all and a section on Twitter is against such ‘schooling.’ Jewellery brand Tanishq has again run into a controversy last month when they streamed an ad showing inter-faith marriage. Now people have begun trending #boycotttanishq once again to Twitter and this this time the outrage is against the new Diwali ad featuring many known faces from the industry.
The new ad for the brand’s new collection, ‘Ekatvam by Tanishq’, celebrates the oneness and togetherness on Diwali of different art forms. The actor again took to Twitter on November 8 to promote a cleaner Diwali and wrote “This Diwali, instead of bursting a firecracker, use that 5, 20, 200, 2000 rupees in buying a mithai or a dabba of sweets for someone who can’t afford to buy it, buy them two diyas so they also feel like it’s a special day. Do it and see how you feel.” This has sparked #BoycottTanishq trend again as C.T Ravi, BJP National General Secretary MLA from Chikkamagaluru Karnataka, wrote, “Why should anyone advise Hindus how to celebrate Our Festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers. We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam.” Only a month ago, the Tata Group chose to withdraw a 55-second Tanishq advertisement, which showed a Muslim mother-in-law caring for her pregnant Hindu daughter-in-law, in the wake of a furore online and displeasure among certain groups for alleged communal tones.
