Netflix bets on African content, subscribers

Netflix aims to mix new, original content with original African classics that were not streamed elsewhere. The focus is to throw light on stories of Africans and take them global. TV shows and dramas are coming up now on this streaming platform but they do not have a market for film distribution. Its initiative ‘Made By Africa Watched By The World’ works as gold for filmmakers. The US giant is still a relatively small player on this continent and though the rise of 4G has boosted streaming services, economies are shaky.

Netflix is currently the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition. Yet five years after it arrived in Africa, the U.S. company is struggling to grow beyond the wealthiest segment of the population, held back by poverty, piracy and limited access to broadband. In a continent of more than a billion people, the service has 1.4 million subscribers, according to Digital TV Research. That compares with almost 20 million customers signed up to African pay-TV companies. Very soon we shall see some amazing African content . “We want to tell amazing stories tailored to different languages, different tastes, and different moods,” a Netflix spokesperson said

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