Time was when star image was everything. Hero’s name was enough to make the films run for 100 days. But, that’s not the case now. Today, content is the king. If the film has no content, regardless of who the hero is, the film is bound to fail. Unless the film gets positive talk, no one is even watching the film. That is so because watching a film with family is so costly that it will leave a big hole in your pocket.
Even big-ticket heroes like Rajinikanth haven’t seen a hit in many days. Even 2.0 is a commercial failure. This Sankranthi, Vinaya Vidheya Rama too has ended up as a first-class disaster. The film did Rs 90 crore theatrical business but is sweating it out even to recover Rs 50 crore. This being the situation, doubts are now being expressed as to whether Sye Raa, Chiru’s latest yet film, being made a whopping cost of Rs 150 crore, will be impacted by VV Rama failure.
Will the distributors be ready to pay the whopping amounts to bag the rights of this film? Will the distributors be willing to gamble on Sye Raa? So, Cherry has to look for distributors, who are willing to shell out big bucks. For this, he has to start the business and the promotions in the right earnest. He has to create the right kind of hype lest Sye Raa too end up as a disaster like 2.0 and VVR.
