Nagarjuna’s much-anticipated movie, “Naa Saami Ranga,” unexpectedly joined the Sankranti film lineup this year, stirring curiosity as it entered the scene quite late compared to other festive releases. Despite its delayed start, the team confirmed its Sankranti release, aiming to compete in the festive race.
Although the film’s promotions commenced late, they managed to generate a fair amount of buzz. Nagarjuna strategically handled the film’s marketing and business, securing non-theatrical rights with partner Mati TV at a favorable rate. However, recent reports suggest that the film’s shooting schedule is facing some delays despite concerted efforts to expedite the process.
With only 10 days remaining until its release, “Naa Saami Ranga” still has some pending shooting sessions, potentially requiring an additional five days to wrap up post-production work.
While the team is tirelessly pushing forward with the shooting, post-production activities are simultaneously progressing at a hectic pace. However, this rush could potentially affect the meticulous preparation required for theater arrangements and ensuring an accurate release. The film’s censorship processes also need immediate attention, further adding to the pressure on Nagarjuna and the team.
Despite the challenges, the film crew is burning the midnight oil, striving relentlessly to ensure that this movie becomes an integral part of the Sankranti celebrations. They firmly believe in the film’s content and its suitability for the festive season, anticipating that their hard work will eventually pay off. “Naa Saami Ranga,” helmed by choreographer Vijay Binny, is scheduled for release on January 14, and the team is optimistic about the film’s potential success.
