Offering entertainment, ranging from video streaming to original web series to live TV, audio streaming and gaming – MX Player is doing their bit to provide joy to all segments of Indian audiences.
With the huge proliferation of smartphones and cheap data, gaming has evolved far beyond consoles and personal computers. mobile platforms have become the most significant segment of the gaming industry. Having launched its gaming feature in February this year, Games on MX Player has grown exponentially, going from 9 hyper-casual games to over 60 games, that is now available across its Android and iOS apps.
MX’s approach, like it had been across all its products, has been to create a platform for partnering with gaming giants Nazara, Gamezop, Gamespix and Google games Snacks amongst others. Its inventory ranges across categories from popular Indian board games to strategy, quiz, racing, arcade, sports, action and more to cater to the diverse gaming interest of the users.
MX has also built various product layers on top to make the gaming experience and ecosystem more robust and alluring. The gaming platform now also has virtual currencies, PvP battles, tournaments and leader-boards, real-cash prizes and social features to provide an immersive gaming experience.
The online gaming market has greatly benefitted from a nationwide lockdown. Reports from BARC India & Nielsen suggest that in 2020, the time spent on online gaming has grown by 44% in mid-May from around 11% in mid- March.
Over the past few months, MX Player has seen a big jump in consumption on its gaming platform, having grown to 25m monthly active gaming users, and is seeing engagement north of 70 minutes/user per day. Given consistently low mobile internet costs and its existing depth of penetration, the platform has successfully welcomed India’s new digital audience to the app ecosystem and sees over 50% traction coming in from Tier II markets and beyond.
