Kooku App, a content provider in the Over-The-Top (OTT) industry, has seen over 30 lakh plus downloads within just six months of its launch. The app provides stories for Indian masses written by its in-house script-writers. Its relatable content has been liked and loved by its viewers, thus continuously increasing its popularity.
The app was launched in January 2020 and has been offering popular programs on its platform. Most popular of its programs include Golden Hole, Suno Sasurji and Woh Teacher which have struck the right chord with its viewers due to its unique story-line. It has a line-up of hit programs titled Wife for Night, Office Scandal, She Male, What the F!!!, Chutzpah and Couples Guest House.
Underlining the success of Kooku APP, Harshvardhan Joshi, CEO, Kooku App, said, “OTT App industry in India is led by the multi-nationals who cater to the metro and urban audience. Indian masses do not connect with the content provided by these players. Our earnest desire was to provide entertainment to the Indian masses with the Indian story-line with which our masses could relate to. At Kooku App, we have script-writers who have their pulse on the masses, and bring forth story ideas that connect with the palate of our masses. This has led to our immediate success.”
Further articulating on the content of Kooku App, Joshi highlighted that the Kooku App promotes up-coming talent who have the right acting skill set. Appeal of Kooku App is not only across the length and breadth of India but it also boasts of viewership from countries such as US, UK, Canada and Bangladesh.
Kooku has over 10 lakh active monthly users, with weekly user engagement being over 2 hours and 30 minutes. As a responsible OTT player, Kooku successfully weaves in a social message in the storyline of its programs, thus delivering socially conscious entertainment. Kooku boasts of an ex-Qualcomm Director as a strategic advisor to its Board of Directors. The application is available on Android and on the web. It will be available on iOS by the end of this August.
