Despite a positive talk, favourable reviews and friendly social media, NTR Kathanayakudu has fizzled out collection-wise. The collections have hit the rock-bottom from Day 2 and by all accounts, the film is under-performing. The unit is unable to understand why this is happening.
With Venky starrer F2 getting a very favourable buzz, the collections of Kathanayakudu are likely to dip further. There is an urgent need to promote the film and push up the collections. But, the film unit does not appear to be doing anything of this sort. Balayya Babu did address a press meet but did not back it up with further promotions.
The latest info from the unit is that the shooting for the Party 2 is going on quietly in the Sarathy Studios. Balayya and his whole team are racing against the deadline of February 8, when Part 2 will be released.
But, what is intriguing is that instead of breathing life into the sagging fortunes of Kathanayakudu, the unit is focusing on Mahanayakudu. The unit should realise that the failure of Kathanayakudu will have a cascading effect on Mahanayakudu.
