Actor Kartikeya Gummakonda’s 90ML was a dud at the box-office. However, it minted gold on the small screen. 90ML had its television premiere recently on Star MAA and recorded 10.92 (Urban) TVR ratings. Surprisingly, it surpassed the rating of his previous blockbuster film, RX100.
With this 90ML stands as one of the highest TVR ratings in the recent times. Taking to social media, Kartikeya sharing the picture of the film’s poster along with the ratings, he thanked the audience. Not just this, the film also turned out to be a success on OTT platform- Amazon Prime. On the work front, once the lockdown gets lifted, Kartikeya will kick start filming for “Chaavu Kaburu Challaga”. Directed by debutant Kaushik Pegallapati, the film is being produced by Geetha Arts.
Meanwhile, lockdown, for obvious reasons, doesn’t favour theatrical releases. Subsequently, many are turning towards OTT platforms to reach out to audience. So far, five big-ticket films from South have opted for a direct digital release via Amazon Prime Video.
