Vyjayanthi Movies’ much-anticipated film, ‘Kalki 2898 AD,’ faced a delay due to the AP elections after initially aiming for a May 9 release. However, recent reports confirm that the film has locked in its release date. It is scheduled to hit theaters worldwide on June 27th, with U.S. premieres on the 26th. This timing presents both an opportunity and a challenge for the film.
Being one of the first big releases post-pandemic, ‘Kalki’ has the advantage of potentially drawing large audiences back to theaters. However, despite positive reactions to its casting and grand scale, the buzz and anticipation surrounding the film are not as high as desired. The team now faces the task of building excitement leading up to the release date.
One hurdle ‘Kalki’ faces, particularly in the Telugu market, is the predominantly non-Telugu cast, which has led to some disinterest among audiences. Unlike the buzz generated by other epic films like ‘Salaar,’ ‘Kalki’ lacks a comparable level of hype.
To overcome these challenges, the team must engage the audience with compelling promotional material. With sufficient time before the release, there is an opportunity to generate excitement. Director Nag Ashwin bears the responsibility of ensuring effective promotion, as Prabhas, the film’s star, has limited involvement in promoting his films.
