Netflix India has secured the streaming rights for Shah Rukh Khan’s blockbuster film, ‘Jawan,’ and it’s set for its OTT release soon. While the initial plan was for the movie to premiere on Netflix India on 2nd November, coinciding with Shah Rukh Khan’s birthday, Netflix has yet to officially confirm the OTT release date or provide any coming soon announcements.
Meanwhile, Netflix India has adopted an intriguing marketing strategy, leaving its social media followers in suspense. Netflix has taken an unconventional approach to generate buzz, posting cryptic countdowns related to Shah Rukh Khan’s birthday on social media without directly mentioning ‘Jawan.’
This unconventional approach has left fans intrigued and eager for more information about ‘Jawan’ on Netflix, but it also raises questions about whether this is the most effective way to generate buzz and anticipation for the film’s release.By not openly promoting the film on their social media, Netflix could be missing out on a significant amount of free publicity and failing to leverage the anticipation and excitement surrounding ‘Jawan.’ A more direct and transparent approach might be more beneficial in this case.
Also, for the unversed, ‘Jawan’ is set to hit Netflix on 2nd November, 2023, in Hindi, Tamil, and Telugu. Meanwhile, it’s time for Netflix India to change its marketing strategy for ‘Jawan’ and embrace the excitement around the release.
On the other hand, this SRK-headlined fipm is also the “highest-grossing Hindi film in the history of cinema”. SRK and Gauri Khan’s production house, Red Chillies Entertainment, produced the film. Shah Rukh Khan will be next seen in Rajkumar Hirani’s Dunki. The film, which also features Vicky Kaushal and Taapsee Pannu in prominent roles, is slated for Christmas release this year.
