Leading music label Saregama has forged an interesting partnership with social media giant Facebook, to enhance music for video and other social experiences across Facebook and Instagram. This tie-up will allow music connoisseurs to choose from a wide variety of music to their social media posts including videos, stories via music stickers and other creative content. Interestingly, people will also be able to add songs to their Facebook Profile as a result.
Saregama’s reputation as a music label is indeed well known, with its rich catalogue of over 100,000 songs across many different genres including film songs, devotional music, ghazals and indipop across 25 languages. This includes numbers of legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal to name a few, which makes the social media partnership all the more intriguing, vibrant, personal and engaging.
Talking about the partnership, Vikram Mehra, Managing Director of Saregama India expressed his happiness, “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.” Manish Chopra, Director and Head of Partnerships, Facebook India, further added, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms.”
