Vijay Deverakonda, after the blockbuster success Geetha Govindam teamed up with director Parusuram once again for the film Family Star, featuring Mrinal Thakur as the lead actress. Produced by Dil Raju, the movie hit theaters on April 5. However, it didn’t create much buzz at box-office due to mixed reviews and negativity on social media.
The film faced criticism from the first day, impacting its box office collections. Though there was a slight improvement after the first week, it couldn’t turn a profit. The release of competing movies further affected its performance in theaters. Consequently, the movie is now gearing up for an OTT release, where it hopes to find success.
Amazon Prime has secured the OTT rights for Family Star, which will be available in Telugu, Tamil, Malayalam, and Hindi starting May 3. While an official announcement from Amazon Prime is pending, the movie has garnered positive feedback from family audiences, indicating potential success in the OTT space.
Despite its struggles in theaters, the movie’s appeal to family audiences suggests it could perform well on OTT platforms. It remains to be seen how Family Star will fare in the digital realm compared to its theatrical run. With the shift to OTT, the movie has a chance to reach a wider audience and make a significant impact, despite its lackluster performance in cinemas.
