Evol on OTT: Telugu streaming platform Aha, known for its traditional movies and serials is taking a bold step by releasing its first full-fledged bold movie titled Evol.
Scheduled for release on August 15, 2024, this film has already sparked controversy as it was previously banned by the censor board for its bold content.
The movie directed by Ram Velagapudi is set to break new ground for the platform which has traditionally steered clear of such provocative material.
The title Evol is unique as it is Love spelled backward. This creative choice is intended to reflect the film’s theme which delves into the transformation of love into lust. The movie tells a bold story involving two couples with all actors being newcomers to the industry.
The decision to explore such a daring subject has raised eyebrows, especially considering Aha’s usual lineup of content which contrasts sharply with the kind of movies released by streaming giants like Netflix and Amazon Prime.
The censor board’s decision to ban Evol from theatrical release highlights the extent of the film’s boldness. In India, bold movies are often released on platforms like Alt Balaji which cater specifically to such content.
However, it came as a surprise when Aha a platform known for its conservative offerings, announced that it would be releasing Evol. This move suggests that Aha may be trying to expand its content library and attract a broader audience.
The film’s release on Aha marks a significant shift in the platform’s content strategy. While the exact nature of the bold scenes that led to the censor board’s ban remains to be seen, the film’s release is likely to generate significant interest and debate.
The film’s story aims to explore the consequences when love is overtaken by lust, a theme that may resonate with audiences looking for more mature content.
As Aha ventures into this new territory, the release of Evol could either pave the way for bold content on the platform or spark a controversy that challenges its traditional image.
