This recent Telugu movie ran only 5days in theaters
Movies in theaters used to run for hundreds of days in the past. This provided stable income for many, including theater staff, canteen operators and parking attendants. However, the trend has changed over the years. Now Telugu movies are made once every two to three years and their success is often short-lived. Many theaters have shut down turning into commercial complexes or wedding halls.
Nowadays, most movies run for only a couple of weeks with high ticket prices ensuring profits for producers. However, theater owners are facing losses. Among recent Telugu films, one movie set an unusual record by running in theaters for just five days before completely vanishing.
Varun Tej’s Matka is the movie that made headlines for its shocking failure. Directed by Karuna Kumar and featuring Meenakshi Chaudhary as the heroine, the movie was released on November 14, 2024. Despite having actors like Naveen Chandra, Vennela Kishore, Ajay Ghosh, and Saloni, it failed to attract audiences.
On the fifth day, not a single ticket was sold across Andhra Pradesh and Telangana. This highlights the extent of the movie’s failure. The production was backed by Teegala Vijayender Reddy and Talluri Rajani but even their efforts could not save the film from becoming one of the biggest disasters in Telugu cinema.
