The upcoming romantic entertainer “Kushi,” featuring Vijay Devarakonda and Samantha, has encountered a dearth of profound intensity in its promotional materials. Directed by Shiva Nirvana, the film is set to release on September 1, 2023.
This particular release holds significant stakes for both Rowdy Star Vijay Devarakonda and the enchanting Samantha, as they strive to redeem themselves following the underwhelming outcomes of their prior endeavors, “Liger” and “Shaakuntalam,” respectively. A parallel predicament confronts Shiva Nirvana, whose preceding film “Tuck Jagadish” failed to ignite the cinematic arena.
Notably, the promotional efforts deployed by the creators appear to have faltered in fostering the anticipated romantic allure and resonating with the contemporary preferences of cinephiles. An initial promotional event showcased the charismatic chemistry between Vijay Devarakonda and Samantha, gaining viral attention.
Regrettably, subsequent endeavors from the promotion team have been conspicuous by their absence. Vijay Devarakonda, in his dedication to advocate for the film, recently shared a recorded late-night call with Samantha on social media.
