Premium streaming platform Disney+ Hotstar has added an interesting dimension to its portal as they offer global health and wellness content to its subscribers. The platform has entered into a strategic alliance with Brilliant Wellness to introduce value-added content from top fitness experts, yoga and spiritual gurus, along with celebrity nutritionists spread across more than 100 fitness programs. Indian start-ups Sarva and Cult.Fit, known for their unique workout models, have also teamed up with Disney+ Hotstar to inculcate a healthy lifestyle and fitness regime among audiences.
With the endeavour to increase access and enhance the consumer experience with regards to high-intensity interval training, yoga, gym workouts, and other forms of cardio exercises, Disney+ Hotstar, along with Brilliant Wellness, Cult.Fit and Sarva, has introduced a wide variety of content to choose from the all-new health and fitness library. Disney+ Hotstar will bring 3,000 pieces of content in English, Hindi and Telugu on the platform. The category and offerings are aimed at helping viewers monitor and maintain their wellness quotient while quarantining at home, and even after, as and when they resume their normal lives.
On partnering with leaders in the health and wellness domain, Disney+ Hotstar spokesperson said, “The alliance with these three industry leaders in health and fitness has provided the necessary impetus to our mission to connect with our audience in ways that help them lead happier lives. Health and fitness has become extremely important in our stressful lives, and never more so than today. With free access to video offerings tailor-made to suit the staying-at-home population, workout regimes that can be done through the day and fitness mantras to suit the current times, we want to help people to be healthy. To make this relevant across India, our content will be available in English, Hindi as well as Telugu. Going forward, we will also provide content in Kannada.”
Celebrity Malaika Arora said, “Now more than ever, people are excited about trying new modes of working out because they have realised that this is the new normal. Sarva’s app is a huge step in this direction and our association with Disney+ Hotstar is to fuel this fire. We hope it’ll help us reach a wider set of audience and open them up to consuming daily content on an everyday platform. We’re excited to see how it’ll perform and the reaction to it.” From workout videos to cooking healthy recipes, the diverse repository of fitness-related content will target advanced fitness enthusiasts, and fitness dabblers as well as fence-sitters.
