In the initial days after the death of Sushant Singh Rajput, Rhea Chakravarthy apparently got in touch with a popular film director who could help her find journalists write paid articles and see that her image in the media is not sullied. A similar effort is being made to protect the image of Maharashtra CM’s son Aditya Thackeray. An article in a newspaper says that the Bharatiya Janata Party is hell bent on spoiling the brand Aaditya Thackeray. It had adopted the same model to show Rajiv Gandhi as Pappu though many believe that Rahul Gandhi didn’t need any outside help to look and sound stupid.
From talking against deforestation to bringing penguins to the zoo in Maharashtra, Aaditya has spoken the language of the young, underscoring issues like opening up Mumbai’s nightlife, reforming higher education, and demanding physical space for artists. Aaditya Thackeray began his political career on a clean slate as far as his personal image is concerned, much like everyone else. The Thackeray surname is both an asset and a liability, depending on which side of the spectrum you look at it from. He has also no qualms in flaunting Bollywood friendships. In Aaditya Thackeray, the BJP knows a young, amiable face is emerging in Maharashtra’s politics, someone who can be a lethal combination of Shiv Sena’s core hardline politics and his own moderate image. This ‘brand’ needs to be dented promptly and effectively,” is one view point in a magazine.
