HomeBig StoriesCan Vijay's The GOAT break records with THIS new release strategy?

Can Vijay’s The GOAT break records with THIS new release strategy?

Can Vijay's The GOAT break records with THIS new release strategy?
Can Vijay’s The GOAT break records with THIS new release strategy?
Vijay’s The GOAT: “The Greatest of All Time” directed by Venkat Prabhu and starring popular actor Vijay, is set to make waves in the film industry. With Vijay’s strong fan base in both Tamil and Telugu cinema, the movie is slated for release on September 5, 2024. Dismissing rumors of a delay, the production team is gearing up to start promotions at full speed.
One of the most ambitious plans for the movie is an attempt to achieve a world record on its release day. But their true aim lies in a historic cinematic achievement: screening “The Greatest of All Time” in every single theater across Tamil Nadu on September 5.
For the same, the team is in talks with exhibitors to ensure that no other films—whether Tamil, Telugu, Hindi, Kannada, or Malayalam—will be shown on that day. The goal is to achieve the highest opening day collection ever for a Pan-India movie in the South.
Though similar efforts were made in the past with Vijay’s film “Leo,” they were unsuccessful. However, “The Greatest of All Time” holds special significance, as it is one of the last two films Vijay will star in before potentially entering politics. The production team believes this bold strategy will ensure the movie’s success and leave a lasting impact.
Tamil Nadu has over 2,000 screens, and if “The Greatest of All Time” is shown in all five screenings on September 5, the box office collections and show counts could be staggering. The big question remains: can “The Greatest of All Time” achieve what blockbuster hits like “RRR,” “Baahubali,” and “KGF” could not? Fans and the film industry are eagerly waiting to find out.

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