In the ad world, Virat Kohli and Anushka are best known for their joint appearances in commercials for a wedding wear brand. The couple have topped the celebrity brand endorsement list, prepared by TAM Adex, with a 26% share of all ads featuring couples, and 16 brands. According to the report, Virat topped the list of the most visible celebrities, with an average of 10 hours of visibility per day, across all TV channels. He was followed by actors Akshay Kumar and Kareena Kapoor Khan, in the period between April and June, 2020.
Akshay, however, endorses products in more categories than any other celebrity, and along with Anil Kapoor, is the only celeb to witness a rise in the number of categories, as opposed to Amitabh Bachchan, Varun Dhawan, Alia Bhatt and Shah Rukh Khan, who’ve all seen drops. As far as celebrity couples are concerned, Akshay and his wife Twinkle Khanna came in at number two after Virat and Anushka. They are followed by Kareena and Saif Ali Khan, and Ranveer Singh and Deepika Padukone. Other celebrity couples on the list include Amitabh and Jaya Bachchan, Aamir Ali and Sanjeeda Sheikh, Riteish Deshmukh and Genelia D’Souza, Neha Dhupia and Angad Bedi, Dharmendra and Hema Malini, and Ajay Devgan and Kajol.
