Allu Aravind’s digital streaming app Aha was launched amid high expectations, however post launch the app didn’t reach the expectations. Despite coming up with novel web series and other content it failed to entice the audience by keeping them hooked to its platform. Looks like, now Allu Aravind has come up with a new strategy by putting his focus on Telugu films.
Recently, Aha app striked good deal by acquiring the digital rights for Sekhar Kammula’s Love Story. The Aha app purchased Naga Chaitanya and Sai Pallavi starrer for a whopping Rs 6 crores for the OTT platform. The film has stirred a good buzz. With Sekhar Kammula known for his content oriented films, many always look out for his movies. Looks like, Allu Aravind made a right decision. Well, we have to see how the film fares too.
